五年前,,一家名為阿特薩諾煙草公司的名氣不大的公司推出了名為“生活萬歲”(Viva La Vida )的雪茄品牌,委托尼加拉瓜的A.J. 費(fèi)爾南德斯生產(chǎn),。這個(gè)月,,他們將繼續(xù)推出一款新的拓展品牌,包含兩個(gè)尺寸的新系列,,來慶?!吧钊f歲”品牌創(chuàng)建五周年。
阿特薩諾煙草公司是法基兄弟,,他們兄弟三人(比利,、格斯、貝斯)以前在紐約做煙草零售商,,在曼哈頓東部有兩家雪茄店,,后來他們賣掉了雪茄店,在費(fèi)爾南德斯的幫助下,,從雪茄零售商轉(zhuǎn)變?yōu)檠┣阎圃焐毯徒?jīng)銷商,。2019年他們創(chuàng)建了第一個(gè)雪茄品牌。他們出品的雪茄在Cigar Aficionado雜志的盲評(píng)中拿到過很高的分?jǐn)?shù),,也進(jìn)入到年度25名的榜單里,。
五周年紀(jì)念版對(duì)比原版,,茄衣煙葉做了調(diào)整,,茄套和茄芯仍然是尼加拉瓜煙葉。
比利介紹說,,為了做好這款五周年紀(jì)念版,,費(fèi)爾南德斯幫我們調(diào)配了一種獨(dú)特的煙葉混合配方,他找到了一種美國康涅狄格種植的哈瓦那種子煙葉做茄衣,,這款煙葉經(jīng)過多年發(fā)酵,,呈馬杜羅色,油性十足,,外表十分美麗,。
五周年紀(jì)念版系列有兩個(gè)尺寸,小丑比力高(Jester Belicoso),、美味俱樂部500(Club500 Sabroso),。小丑比力高是一款茄頭呈扁平狀的魚雷,不是尖頭,,56環(huán)徑,,5.5英寸,售價(jià)每支19美元,。
美味俱樂部500是一款雙錐頭盒壓完美造型,,56環(huán)徑,,5.25英寸,每支售價(jià)18美元,。兩個(gè)尺寸都是每盒10支裝,。比利介紹說,他們兄弟與費(fèi)爾南德斯一起研究制定了雪茄的形狀,,將茄衣的風(fēng)味最好的表達(dá)出來,。
這些新品將參展美國PCA貿(mào)易展,隨后發(fā)貨給零售商,。
Half a decade ago, an unknown company called Artesano del Tobacco launched a brand called Viva la Vida, made by A.J. Fernandez in Nicaragua. This month, Artesano is celebrating five years in business with a new brand that comes in two sizes.
The people behind it are the Fakih brothers, Billy, Geson (“Gus”) and Bass, former New York City tobacconists who left the retail world to start a cigar line. Their cigars have since garnered high scores and accolades, including placement on Cigar Aficionado’s Top 25 list.
The Viva La Vida 5th Anniversary is slightly different from the core Viva La Vida line. While the all-Nicaraguan internal tobaccos are the same, the wrapper has changed.
“It has been five years since we launched the Viva La Vida Cigars and to celebrate it, we asked Abdel Fernandez to help us create a unique blend that celebrates the success of the Viva La Vida line,” says Billy. “To do so, Abdel was able to find a beautiful, aged, dark, oily Habano Connecticut maduro wrapper that was grown here in the United States.”
Viva La Vida 5th Anniversary comes in two sizes: Jester Belicoso and Club500 Sabroso. The Jester Belicoso is a figurado that Artesano describes as being “flat round,” meaning the belicoso head is topped with a flat tip rather than a pointed one. It measures 5 1/2 inches long by 56 ring gauge and will retail for $19.
The Club500 Sabroso is a double-tapered, box-pressed perfecto that measures 5 1/4 by 56 with a suggested retail price of $18 each. Both sizes come in 10-count boxes. According to Billy, he and his brothers developed the unique shapes with Fernandez to best “enlighten the flavors” of the wrapper.
The cigars will be on display at the upcoming PCA trade show in Las Vegas and ship to shops shortly after.