幾周后,,拉斯維加斯的美國PCA貿(mào)易展上,,阿塔迪斯煙草公司即將展出他們公司旗下的蒙特1935系列的雙鉆石限量版雪茄(Montecristo 1935 Anniversary Edición Doble Diamante),令人矚目的是,,這款限量版雪茄的定價高達每支150美元,。這是迄今為止,,阿塔迪斯煙草公司旗下蒙特品牌里最頂級的一款產(chǎn)品。
之前阿塔迪斯公司推出的蒙特1935尼加拉瓜系列,,零售價僅為每支十幾美元,。隨后推出的蒙特1935鉆石系列,零售價是每支20多美元,。
當一支雪茄定價如此之高時,,大家難免要問“為什么”?美國煙草(阿塔迪斯公司的母公司)負責產(chǎn)品能力的副總裁拉斐爾·諾達爾表示,,這款雙鉆石限量版雪茄的煙葉全部是發(fā)酵10年以上的老煙葉,。
和前幾代版本一樣,這款蒙特1935雙鉆石是委托尼加拉瓜的A.J.費爾南德斯代工生產(chǎn)的,,所用的煙葉也是費爾南德斯自家煙葉田種植的,,主要是莉莉安農(nóng)場和圣洛塔諾農(nóng)場。
這款限量版雪茄54環(huán)徑,,6.5英寸,,每盒20支裝,限量生產(chǎn)250盒,。每一個雪茄包裝盒都采用光滑的鋼琴烤漆飾面,,有唯一編號,雪茄抽完完全可以作為一個雪茄保濕盒來使用,。
據(jù)悉,,零售商每訂購一盒雙鉆石限量版還可以獲得一套菱形的醒酒器。計劃4月底向零售商發(fā)貨,。
Altadis U.S.A. calls its pricey Montecristo 1935 Anniversary Edición Doble Diamante the most super-premium Montecristo to date
First, Altadis released the Montecristo 1935 Anniversary Nicaragua, with retail prices in the teens. Then came the Montecristo 1935 Edición Diamante priced in the twenties. But in a few weeks at the PCA trade show in Las Vegas, Altadis will debut its Montecristo 1935 Edición Doble Diamante—and it’s going to retail for $150 per cigar.
When a cigar has such a hefty price tag, the first question is, naturally, “Why?” In this example, the answer is very old tobacco. According to Rafael Nodal, vice president of product capability for Tabacalera USA (Altadis U.S.A.’s parent company), all the tobacco inside the new Doble Diamante has been aged a minimum of 10 years before it was rolled.
Like its predecessors, the upcoming Montecristo Edicíon Doble Diamante is made in Nicaragua by A.J. Fernandez. And all the tobacco was grown on Fernandez’s farms in Nicaragua: La Lilia and San Lotano. Unlike its predecessors, which are regular-production cigars, this is a limited edition offered in one size, a Toro measuring 6 1/2 inches by 54 ring gauge. It comes packaged in 20-count boxes, and only 250 of them are being produced, for a total run of 5,000 cigars. Each box doubles as a humidor and is finished with a glossy piano finish.
As an added bonus, a diamond-shaped decanter set is being offered to retailers who purchase a box.
The Montecristo 1935 Anniversary Edición Doble Diamante is slated to ship the last week of April.