這篇新聞2019年6月刊登在CA雜志官網
Room101雪茄品牌的所有人馬特·布斯（Matt Booth）準備復產旗下的一個系列“大回報”（The Big Payback），這是2014年推出的一條產品線,，當時是大衛(wèi)杜夫公司卷制和經銷,。2017年，馬特·布斯從大衛(wèi)杜夫公司離職后,，Room101品牌的剩余庫存留在了公司,，但是他保留了品牌的所有權。其中一個系列就是“大回報”,。馬特·布斯準備在拉斯維加斯的雪茄貿易展上推出一個名為“大回報馬杜羅”的新系列,。
當初發(fā)布“大回報”系列的一個想法是讓雪茄愛好者用可以負擔得起的價格買到一款優(yōu)質雪茄，這是馬特·布斯對他最忠實的支持者的“大回報”,。
馬特·布斯在接受CA雜志采訪時表示：推出大回報系列最初是為了感謝品牌的粉絲多年來為我們的業(yè)務提供支持,，我們將永遠為支持者提供同樣的價值。
大回報系列的第一個版本是全尼加拉瓜煙葉卷制,，是大衛(wèi)杜夫公司在洪都拉斯的卡馬喬雪茄廠生產的,。計劃推出的新版本是通用雪茄公司在洪都拉斯的HATSA（Honduras American Tobacco S.A. ）卷制的。茄衣是康涅狄格闊葉,，茄套是康涅狄格陰植葉,，茄芯是洪都拉斯、尼加拉瓜,、多米尼加的混合煙葉,。
大回報馬杜羅系列有三個尺寸,。羅布圖，50環(huán)徑,，5.25英寸,，在美國的售價是每支6.5美元。公牛,，54環(huán)徑,，6英寸，售價是7美元,。高達,，60環(huán)徑，6英寸,，售價是7.5美元,。雪茄是20支一盒的包裝，也有40支一盒的陳列展示盒,。
雪茄愛好者可能還記得第一版的大回報系列還有70*7,、80*8的大口徑，但是這次推出的大回報馬杜羅系列沒有這兩個尺寸,。
Room101還在2016年推出大回報康涅狄格的分支系列,，茄衣煙葉較淺?？的腋裣盗惺欠襁€有新的版本,，
馬特·布斯沒有透露，只是說未來會推出更多的煙葉混合配方,。
馬特·布斯表示，在即將召開的雪茄貿易展上他準備突出馬杜羅系列,，爭取讓馬杜羅系列在市場占有一席之地,，之后再考慮擴展尺寸和其他的煙葉混合配方。未來可能會重新生產多年來粉絲支持的幾個主要系列,。
A Room101 brand from the past is getting a second life. Brand owner Matt Booth is reviving Room101 The Big Payback, a cigar line from 2014 that was manufactured and distributed by Davidoff. When Booth left Davidoff in 2017, he said that he gave the Swiss company the remaining inventory of Room101 cigars, but retained the rights to the brand names. One of those brands was The Big Payback. Now, Booth is debuting a new version of the cigar called The Big Payback Maduro at this weekend’s cigar trade show in Las Vegas.
The idea behind the original Big Payback was to make a premium cigar at an affordable price point for Room101 fans—a big thank you, or “payback,” to his most loyal supporters.
“The Big Payback was originally developed to reward fans of our brand for their years of supporting the premium side of our business with a premium cigar at a value price point,” Booth told Cigar Aficionado. “We wanted to continue to offer our supporters the same value—into perpetuity.”
The original version of Big Payback was a Nicaraguan puro made at Davidoff’s Camacho factory in Honduras. The new version is made at made at General Cigar’s Honduras American Tobacco S.A. (HATSA), and rolled with a Connecticut broadleaf wrapper, Connecticut shade binder leaf with filler tobaccos from Honduras, Nicaragua and the Dominican Republic. Room101 The Big Payback Maduro will come in three sizes: Robusto, at 5 1/4 inches by 50 ring gauge ($6.50); Toro, at 6 by 54 ($7.00); and Gordo, 6 by 60 ($7.50). The cigars come packaged in 20-count bundles and are also available in 40-count display boxes.
Fans of the original Big Payback may recall ultra-thick, 7 by 70 ring gauge and 8 by 80 sizes in the brand's lineup. Those sizes are not included in the launch of Big Payback Maduro.
Room101 also released a lightly-hued, Connecticut-seed offshoot of Big Payback in 2016. While there’s no official release date for a new Connecticut version just yet, Booth says more Big Payback blends are planned for the future.
“I will focus on the launch of the Maduro at the upcoming show,” Booth said. “I want to afford the necessary breathing room for the Maduro to take its place in the market—with extensions and additional blends coming on its heels.
“There are plans to develop the Big Payback brand franchise—Maduro, Connecticut, etc.—to include size and blend extensions that will ultimately round the brand into the full-bore value premium collection it is meant to be.”
In addition, Booth hinted that he might revisit other vintage Room101 brands in the future.
“I intend to revisit several staple sub-brand collections that have struck a chord with our fans and supporters over the years,” he said.
