哈伯納斯公司是古巴負責(zé)雪茄銷售的專營公司,，2022年該公司的銷售收入達到了5.45億美元,。2月27日開幕的古巴雪茄節(jié)上的新聞發(fā)布會透露了這個消息,。
這個銷售額比2021年增長了2%,，這個銷售額可能歸因于古巴雪茄價格的大幅度上漲，包括高希霸在內(nèi)的很多古巴雪茄出現(xiàn)了嚴重短缺,。
哈伯納斯公司在全球新開了很多零售門店,，過去兩年零售網(wǎng)點增加了10%，達到了4769家專賣店,。其中有2744家是哈瓦那之角（ Habanos Point）等級的零售店,，有1264家哈瓦那專家店（Habanos Specialists），還有587家哈瓦那露臺和哈瓦那休息室,。
授權(quán)零售店體系里最重要的是哈瓦那之家（Casa del Habanos）,，全球范圍內(nèi)有157家，以及高希霸氛圍店（Cohiba Atmospheres）,，這種等級的銷售門店是從2007年開始布局的,，目前全球有17家。
古巴雪茄目前銷往140多個國家,，西班牙,、法國、德國,、中國和瑞士是主要市場,，作為一個整體，歐洲是最大的消費市場,，占公司銷售額的53.7%,。亞太地區(qū)占19.3%，亞太地區(qū)里中國是主要消費市場,。美洲的銷售收入占15.3%,，剩余11.7%來自非洲、中東,。
美國是世界上最大的雪茄消費市場,，但由于美國對古巴實施禁運，60多年來古巴雪茄一直無法合法的在美國境內(nèi)銷售,。每年都會有不少古巴雪茄進入美國市場,，但是不是官方行為，沒有確切的數(shù)字來反映每年有多少古巴雪茄最終進入美國,。
Habanos S.A., the Havana-based company responsible for all of Cuba’s cigar sales, reported revenues of $545 million for 2022. The news was announced yesterday at a press conference in the Cuban capital at the start of the Habanos Festival.
Revenues were up two percent over 2021 numbers, according to the company. The results come at a time of considerably higher prices on Cuban cigars and considerable shortages on many brands, particularly high-profile lines such as Cohiba.
The company has increased the number of places where people can buy Cuban cigars all over the world, expanding its retail base by nearly 10 percent over the past two years to 4,769 outlets it refers to as specialized points of sale. Most of those (2,744) are Habanos Point retailers, followed by 1,264 Habanos Specialists and 587 Habanos Terraces and Habanos Lounges. The premier retail gems in the Habanos portfolio are the lavish Casa del Habanos, which now number 157 worldwide, and the luxurious Cohiba Atmospheres, a newer kind of store and cigar lounge dating back to 2007. Today there are 17 around the world.
Habanos S.A. sells to more than 140 countries, and named Spain, France, Germany, China and Switzerland as its top markets. As a region, Europe is its largest market by far, accounting for 53.7 percent of the company’s sales. The Asia/Pacific region accounts for 19.3 percent of sales, with China as the main driver; the Americas make up 15.3 percent of revenues; and Africa and the Middle East brings in the remaining 11.7 percent.
The United States, the world’s largest market for cigars, remains off limits to the company due to the U.S. Embargo on Cuba, which has kept Cuban cigars from legally being sold in America for more than 60 years. Cuban cigars, of course, make their way to the United States, but not on an official level, so there are no credible nor accurate numbers to reflect how many Cuban cigars end up in the United States each year.