2月24日上午，古巴雪茄節(jié)開幕。負責古巴雪茄經(jīng)銷的哈伯納斯公司在新聞發(fā)布會上披露了去年的經(jīng)營情況,。
負責運營和營銷工作的副總監(jiān)亞歷杭德羅·費爾南德斯·布蘭科·巴雷羅（Alejandro Fernández-Blanco Barrero）在面對媒體時表示，去年哈伯納斯公司的營業(yè)收入為8.27億美元,，較2023年的7.21億美元增長了14.7%。這個營收對于哈伯納斯公司來說也是創(chuàng)紀錄的一次,。
具體一共生產(chǎn)了多少支雪茄，哈伯納斯公司沒有披露,。盡管有幾家媒體都提到了關于生產(chǎn)的問題,，但高管們沒有詳細說明古巴2024年的雪茄年產(chǎn)量。分管商業(yè)的副總裁豪爾赫·佩雷斯·馬特爾（Jorge Pérez Martell）只是表示,，客戶的需求沒有得到充分的滿足,。
這幾年，古巴雪茄價格變得極其昂貴,，特別是對于高希霸,、特立尼達品牌來說。豪爾赫·佩雷斯·馬特爾承認公司的重要營收來自高端品牌,。
以美元計價,，中國是古巴雪茄的第一大市場，占比為27%,，其次是西班牙,、瑞士、英國,、德國,。對比2023年，英國超越了德國,，成為第四,。
按銷售區(qū)域來計算，歐洲是古巴雪茄銷售的最大來源,，占比是54%,，亞太地區(qū)占比是24%。由于長期禁運,，美國沒有辦法合法銷售古巴雪茄,。
Executives from Habanos S.A., the Cuban company that oversees the country’s cigar operations and worldwide distribution, reported record sales on Monday morning as they welcomed the global press to the start of the Habanos Festival. The company reported revenues of $827 million, up 14.7 percent over the $721 million it reported in 2023.
“This has been record earnings for our organization,” said Alejandro Fernández-Blanco Barrero, deputy director of operational marketing for Habanos, as he spoke at the podium.
Cuba made no mention of production numbers. Several questions on production were brought up by various members of the press, but Habanos executives would not elaborate on just how many cigars they were making. For many years, demand for Cuban cigars has far outstripped supply. “The demand of our clients are not fully covered,” acknowledged commercial vice president Jorge Pérez Martell.
Cuban cigars have become extremely more expensive in recent years—particularly for the Cohiba and Trinidad brands—which is reflected in the higher revenue numbers. “The most important income source has been on high-end products,” said Pérez Martell.
Ranked by dollar volume, China remains the No. 1 market for Cuban cigars, accounting for 27 percent of revenues. Spain ranks No. 2, followed by Switzerland, the United Kingdom and Germany. The U.K. market supplanted Germany this year; in 2023 Germany ranked fourth.
By region, Europe remained Cuba’s biggest source of Cuban cigar sales, accounting for just over half (54 percent) of total sales by value, followed by Asia Pacific (24 percent). Due to the longstanding embargo, sales of Cuban cigars to the United States are prohibited by law.
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