日內(nèi)瓦大衛(wèi)杜夫雪茄公司在缺席美國(guó)雪茄行業(yè)規(guī)模最大的貿(mào)易展四年之后,，決定重返這一盛會(huì)。
大衛(wèi)杜夫公司在一份聲明中表示：組織方將貿(mào)易展日期改為四月份,，更符合大衛(wèi)杜夫公司以及行業(yè)的商業(yè)周期,，有利于我們更有效的展示公司的品牌和產(chǎn)品。
PCA的首席執(zhí)行官Joshua Habursky告訴記者,，2025年在新奧爾良舉辦的展會(huì)將成為歷史上最大的一次展會(huì),，我們很高興見(jiàn)到大衛(wèi)杜夫公司重返展會(huì),，并帶來(lái)他們標(biāo)志性的品牌和產(chǎn)品,。
2020年初大衛(wèi)杜夫公司宣布退出美國(guó)PCA貿(mào)易展，當(dāng)時(shí)令業(yè)界驚訝,。當(dāng)時(shí)其他三家行業(yè)也一并宣布退出,，分別是：美國(guó)阿塔迪斯煙草公司、斯堪的納維亞煙草集團(tuán)（STG）,、斯威舍國(guó)際公司旗下的德魯莊園,，在一份聯(lián)合聲明中，他們列舉了決定退出展會(huì)的種種原因：高成本低回報(bào),、參會(huì)人員不多,、與公司戰(zhàn)略不一致、展會(huì)需要整體重組等,。
2023年,，阿塔迪斯煙草公司恢復(fù)參加展會(huì),，STG的子公司鍛造者雪茄經(jīng)銷(xiāo)公司參加展會(huì)，雖然它們租用的展位對(duì)比以前有所縮小,。2024年德魯莊園公司也重返展會(huì),。
大衛(wèi)杜夫公司的商業(yè)總監(jiān)Zak Medwin表示，我很高興在近期與PCA領(lǐng)導(dǎo)層的對(duì)話中,，我們發(fā)現(xiàn)了更為緊密的聯(lián)系,，大家具有共同塑造我們美麗行業(yè)未來(lái)的愿景。
2025年美國(guó)PCA貿(mào)易展將在4月11日到14日在新奧爾良舉辦,。
After a four-year absence from the premium cigar industry’s largest convention, Davidoff of Geneva will be returning to the Premium Cigar Association of America’s trade show in 2025.
“The shift of the trade show date to April better fits the company’s and industry’s business cycle and projects the opportunity of more impactful presentation of the company’s brands and programs going forward,” Davidoff said in a statement.
“PCA 2025 in New Orleans is set to be one of the largest shows in recent history of the organization from an exhibitor perspective,” PCA CEO and executive director Joshua Habursky told Cigar Aficionado. “We are excited to see Davidoff returning to the show and bringing with them their iconic brands and products.”
Davidoff surprised the cigar world when it announced that it was pulling out of the trade show in early 2020, but the Swiss company wasn’t alone. Three other industry giants joined Davidoff in its hard-lined position: Altadis U.S.A., Scandinavian Tobacco Group and Drew Estate (which is owned by Swisher International). In a joint statement, the four companies cited grievances such as high costs and low returns, dwindling attendance, misalignment with corporate strategies and the need for overall restructuring.
While the 2020 PCA trade show was canceled due to the pandemic, the absence of “The Big Four” in 2021 was noticeable. Previously, the four major cigar companies took up some of the largest exhibitor footprints on the showroom floor.
Slowly, the large exhibitors returned. In 2023, both Altadis and STG (via its subsidiary, Forged Cigar Co.) rejoined, albeit with a scaled-down booths. Drew Estate followed in 2024.
“I’m very pleased that in recent conversations with PCA leadership we have found closer alignment and a shared vision of shaping our beautiful industry’s future,” says Zak Medwin, Davidoff’s ad interim president and commercial director.
The 2025 PCA trade show is taking place on April 11 to 14 in New Orleans.
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