中國(guó)農(nóng)歷龍年已經(jīng)過(guò)了一半,，但瑞士還在慶祝農(nóng)歷新年,。8月20日，古巴的蒙特龍年生肖紀(jì)念版在瑞士的哈瓦那之家專賣店上架,。
雪茄53環(huán)徑,，5英寸,，是蒙特品牌已有產(chǎn)品里獨(dú)一無(wú)二的尺寸。不出所料,，售價(jià)非常昂貴,。每盒18支，售價(jià)1440瑞士法郎,，折合每支80瑞士法郎,，也就是每支92.5美元。雖然龍年生肖紀(jì)念版的售價(jià)很貴,，但對(duì)比去年的高希霸兔年生肖紀(jì)念版,，還是要便宜的很。高希霸兔年生肖紀(jì)念版的售價(jià)是每盒4500美元,，也是每盒18支,，折合每支250美元。
這次蒙特生肖版產(chǎn)品最引人矚目的是外包裝,。傳統(tǒng)的蒙特雪茄外包裝是黃色設(shè)計(jì),，但這次生肖版采用了紅色設(shè)計(jì)方案，包裝盒十分光滑,，盒子上印有龍的圖案,，呼應(yīng)龍年的主題。一共生產(chǎn)18888盒,。
和去年古巴發(fā)售的兔年紀(jì)念版高希霸金色世紀(jì)一樣的設(shè)計(jì),，每一個(gè)包裝盒都附有NFC，可以用手機(jī)掃碼驗(yàn)證真實(shí)性，以及了解這款產(chǎn)品的具體信息,。這款雪茄包裝盒是西班牙公司Humidif集團(tuán)的作品,，這家公司專業(yè)生產(chǎn)高光澤鋼琴烤漆的雪茄包裝盒。
瑞士的其他零售商預(yù)計(jì)從8月27日開始銷售這款蒙特龍年生肖版雪茄,。
這是古巴哈伯納斯公司連續(xù)第五年發(fā)布中國(guó)生肖主題雪茄,，之前發(fā)布的產(chǎn)品有：紀(jì)念鼠年的羅密歐與朱麗葉馬拉維亞斯8（Maravillas 8），紀(jì)念牛年的好友春天（Primaveras）,，紀(jì)念虎年的烏普曼馬格訥姆52（Magnum 52）,，紀(jì)念兔年的高希霸金色世紀(jì)（Siglo de Oro）。
今年2月初,，蒙特龍年生肖版雪茄在香港舉辦了首發(fā)儀式,。過(guò)了半年，才來(lái)到瑞士市場(chǎng),。
According to the Chinese zodiac, the Year of the Dragon is half over, but that’s not stopping Switzerland from celebrating the Lunar New Year anyway. On August 20th, the Cuban Montecristo Brillantes will be available at the country’s La Casa del Habano shops. It’s a unique size in the Montecristo portfolio and intended to honor this year’s zodiacal creature.
Most striking about the release is the packaging. The Montecristo Brillantes come in contoured, glossy red boxes designed with a dragon motif to fit the theme. This is quite unusual, as Montecristo’s trade dress color has always been predominantly yellow. Each box holds 18 cigars and only 18,888 boxes are being produced for global circulation.
Like last year’s Cohiba Siglo de Oro, which commemorated the Year of the Rabbit, each box is NFC-enabled. An NFC chip was installed for authenticity verification as well as an interactive means to provide information about the product. It’s the work of HumidifGroup, a Spanish company that specializes in high-gloss, piano-finish boxes for the cigar industry.
The cigar measures 5 inches by 53 ring gauge. Unsurprisingly, the suggested retail price isn’t cheap. They’re hitting shelves at 1,440 Swiss francs (about $1,665) per box, which works out to 80 Swiss francs per cigar or around $92.50 each. While these Brillantes are certainly pricey, they’re still considerably less expensive than the Cohiba Year of the Rabbit, which retails in Havana for $4,500 per box of 18, or $250 per cigar.
After the Montecristo Brillantes are released at Switzerland’s Casas del Habano, the rest of the country’s retailers will start selling them on August 27th.
The Montecristo Brillantes marks the fifth time that Cuba has joined the Lunar New Year celebration. Habanos S.A. also released the H. Upmann Magnum 52 for Year of the Tiger; the Hoyo de Monterrey Primaveras for Year of the Ox; and the Romeo y Julieta Maravillas 8 for Year of the Rat.
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